Discription of Events: Collaboration with influencers has become one of the most popular strategies in digital promotion. \r\nIt helps brands to connect with their audience through the voice of influential people. \r\nInfluencers publish stories that create interest in a product. \r\nThe key advantage of this approach is its genuine communication. \r\n<a href=\"https://www.insources.ru/home/yoloco-agency-novyjj-uroven-inflyuens-marketinga-s-okhvatom-r7/\">Yoloco</a> \r\nPeople tend to respond more actively to personal messages than to standard advertising. \r\nMarketers can strategically choose partners to target the right market. \r\nA well-planned influencer marketing campaign builds trust. \r\nAs a result, this form of promotion has become an integral part of brand strategy.